- Inbound Phone Calls

Why You Can’t Afford to Ignore Inbound Phone Calls

Business owners and marketers often ignore their inbound phone calls. That is not a wise business move as inbound phone calls are one of the most important tools that a business can use to maximize its profits.  

With the increase in the number of businesses operating online, one would think that the most successful marketing campaigns must revolve around emails, lead forms and web chat software. However, in actuality, the digital world still appreciates the benefits of phone calls. What’s even more surprising is the fact that they are more significant than ever for driving sales up.

Sources found that in the span of one year, from January 2016 to January 2017, the average length of call time increased by 113%. Obviously, the value of phone calls was increased, and it was proved that customers were interested in having a proper conversation regarding potential purchases. With the rapid expansion of the mobile usage, businesses saw an increase in the amount of phone calls, which resulted in inbound phone calls being 10 to 15 times more likely to convert than inbound web leads. This only shows that calls are still incredibly valuable for improving customer experience and maximizing your ROI.

Whether you go for a call-only ad campaign, a web calling software or a click to call button, inbound phone calls will certainly be extremely beneficial for your business. Here’s why.

Increased Number of Sales

Inbound phone calls result in conversions more often than clicks. This is because people still prefer talking over the phone with an agent over a chat option during a purchase. Therefore, by having a click to call button in your mobile search ads, your sales will definitely increase.

A survey has shown that over 70% of the people who use a mobile device have connected with a business directly through the “call” button they saw on Google results page. This means that you need to offer people an option of a phone call if you want to bring in more sales.

Increased Number of Lead Conversion Rates

No other marketing strategy converts more leads than inbound phone calls. This is because, as the usage of mobile devices has increased so much, it is likely that the viewers of your ads are already using their phones, increasing the chances of them calling you. There are more than 4.7 billion mobile users in the world, so you’re basically targeting over half the world with your ads. The fact that people prefer having their queries answered as quickly as possible these days only doubles the chances of them calling you and making a purchase. So it is not surprising that inbound phone calls are getting more and more profitable for businesses.

Also, pay per call networks do not even require a huge initial capital, so it is fairly convenient for businesses to go for such marketing campaigns. In addition to that, call-only ads not only redirect the customers to your website but also let them connect with you directly.

Better Understanding of Customer Journey

Inbound phone calls are beneficial not only for customers but for marketers and business owners as well. By using call tracking and call analytics, marketers can optimize their lead conversion. Gaining an insight into customer behavior certainly allows you to increase your revenue.

Call tracking gives you an insight into your customers’ purchasing behavior, problems, locations and so much more. This tells you how you can solve your customers’ problems in an efficient manner.

A Better Brand Image

If you want your business to be good enough to be competitive, generating customer trust towards your brand is very important. Modern consumers won’t be loyal to your brand if you don’t make efforts to engage them in the purchasing process and to fulfil their needs.

If your sales agents want to initiate a conversation with the customer that is natural and builds a relationship of trust and loyalty, it is useful for the contact center to establish a conversation framework.

This framework would make sure that all conversations are worked towards reassuring the customer and making them feel like they have made the right choice by getting in touch with you.

Better Overall Customer Experience

Optimizing inbound phone calls lets you concentrate on your customers and their needs even more. Data from call tracking and recording allows your sales agents to improve user experience, identify hesitant customers and motivate them to make a purchase.

Customers call you because they want quick and concrete answers. You can make the customer experience better by identifying the frequently asked questions and training your agents to answer them. So the next time a customer has the same issue, it can get resolved quickly.

Optimization of Mobile Search Traffic 

With a 92% mobile adoption rate for people aged 18 to 29, mobile web usage and mobile searches finally overtook desktop last year. This is making companies re-adjust their marketing strategies to best optimize for smaller devices.

With an increase in mobile usage, the inbound phone calls coming from mobile search were obviously going to increase, and now over 48% of inbound phone calls come from mobile search. So adding a click to call button to your website and ads lets you increase your chances of converting more leads and driving sales up.

The best part is that, through the click to call option in the search results, users don’t even have to go to your landing page to contact you, making it easier to connect with you. The customers who call are the customers who want to buy, so you have to make sure it’s easy for them to get in touch with you.

Increased ROI by Tracking Inbound Phone Calls

It’s great that calls bring in a lot of customers, but don’t you think it would be much greater if you could discover which of your marketing campaigns brings in the leads?

Well, tracking inbound phone calls can give you that as well. Using a call tracking software can help your marketers utilize the newfound data to pinpoint where calls come from and how the customer found your phone number. With this insight, marketers can determine which advertising campaigns and strategies have brought in the most leads and which haven’t been profitable.

In addition to that, tracking and listening to inbound phone calls also lets you keep the performance of your agents in check. If they’re not working up to the set standard, it will provide you with an insight into the weak spots of your inbound call center.

By tracking inbound phone calls, you don’t have to guess anything anymore. You know the customer needs, so you can build a marketing strategy that’s effective and suits your customers’ needs. The marketing strategy that constantly changes according to the customers’ behavior is the best marketing strategy, and tracking inbound phone calls is the best way to achieve that.

Amazing, isn’t it? If you want to track your inbound phone calls then is the perfect place to start. You will find the best pay per call networks from there that will give you the best facilities, making sure that your ROI increases quickly and smoothly.