Why You Can’t Afford to Ignore Inbound Phone Calls

Business owners and marketers often ignore their inbound phone calls. That is not a wise business move as inbound phone calls are one of the most important tools that a business can use to maximize its profits.  

With the increase in the number of businesses operating online, one would think that the most successful marketing campaigns must revolve around emails, lead forms and web chat software. However, in actuality, the digital world still appreciates the benefits of phone calls. What’s even more surprising is the fact that they are more significant than ever for driving sales up.

Sources found that in the span of one year, from January 2016 to January 2017, the average length of call time increased by 113%. Obviously, the value of phone calls was increased, and it was proved that customers were interested in having a proper conversation regarding potential purchases. With the rapid expansion of the mobile usage, businesses saw an increase in the amount of phone calls, which resulted in inbound phone calls being 10 to 15 times more likely to convert than inbound web leads. This only shows that calls are still incredibly valuable for improving customer experience and maximizing your ROI.

Whether you go for a call-only ad campaign, a web calling software or a click to call button, inbound phone calls will certainly be extremely beneficial for your business. Here’s why.

Increased Number of Sales

Inbound phone calls result in conversions more often than clicks. This is because people still prefer talking over the phone with an agent over a chat option during a purchase. Therefore, by having a click to call button in your mobile search ads, your sales will definitely increase.

A survey has shown that over 70% of the people who use a mobile device have connected with a business directly through the “call” button they saw on Google results page. This means that you need to offer people an option of a phone call if you want to bring in more sales.

Increased Number of Lead Conversion Rates

No other marketing strategy converts more leads than inbound phone calls. This is because, as the usage of mobile devices has increased so much, it is likely that the viewers of your ads are already using their phones, increasing the chances of them calling you. There are more than 4.7 billion mobile users in the world, so you’re basically targeting over half the world with your ads. The fact that people prefer having their queries answered as quickly as possible these days only doubles the chances of them calling you and making a purchase. So it is not surprising that inbound phone calls are getting more and more profitable for businesses.

Also, pay per call networks do not even require a huge initial capital, so it is fairly convenient for businesses to go for such marketing campaigns. In addition to that, call-only ads not only redirect the customers to your website but also let them connect with you directly.

Better Understanding of Customer Journey

Inbound phone calls are beneficial not only for customers but for marketers and business owners as well. By using call tracking and call analytics, marketers can optimize their lead conversion. Gaining an insight into customer behavior certainly allows you to increase your revenue.

Call tracking gives you an insight into your customers’ purchasing behavior, problems, locations and so much more. This tells you how you can solve your customers’ problems in an efficient manner.

A Better Brand Image

If you want your business to be good enough to be competitive, generating customer trust towards your brand is very important. Modern consumers won’t be loyal to your brand if you don’t make efforts to engage them in the purchasing process and to fulfil their needs.

If your sales agents want to initiate a conversation with the customer that is natural and builds a relationship of trust and loyalty, it is useful for the contact center to establish a conversation framework.

This framework would make sure that all conversations are worked towards reassuring the customer and making them feel like they have made the right choice by getting in touch with you.

Better Overall Customer Experience

Optimizing inbound phone calls lets you concentrate on your customers and their needs even more. Data from call tracking and recording allows your sales agents to improve user experience, identify hesitant customers and motivate them to make a purchase.

Customers call you because they want quick and concrete answers. You can make the customer experience better by identifying the frequently asked questions and training your agents to answer them. So the next time a customer has the same issue, it can get resolved quickly.

Optimization of Mobile Search Traffic 

With a 92% mobile adoption rate for people aged 18 to 29, mobile web usage and mobile searches finally overtook desktop last year. This is making companies re-adjust their marketing strategies to best optimize for smaller devices.

With an increase in mobile usage, the inbound phone calls coming from mobile search were obviously going to increase, and now over 48% of inbound phone calls come from mobile search. So adding a click to call button to your website and ads lets you increase your chances of converting more leads and driving sales up.

The best part is that, through the click to call option in the search results, users don’t even have to go to your landing page to contact you, making it easier to connect with you. The customers who call are the customers who want to buy, so you have to make sure it’s easy for them to get in touch with you.

Increased ROI by Tracking Inbound Phone Calls

It’s great that calls bring in a lot of customers, but don’t you think it would be much greater if you could discover which of your marketing campaigns brings in the leads?

Well, tracking inbound phone calls can give you that as well. Using a call tracking software can help your marketers utilize the newfound data to pinpoint where calls come from and how the customer found your phone number. With this insight, marketers can determine which advertising campaigns and strategies have brought in the most leads and which haven’t been profitable.

In addition to that, tracking and listening to inbound phone calls also lets you keep the performance of your agents in check. If they’re not working up to the set standard, it will provide you with an insight into the weak spots of your inbound call center.

By tracking inbound phone calls, you don’t have to guess anything anymore. You know the customer needs, so you can build a marketing strategy that’s effective and suits your customers’ needs. The marketing strategy that constantly changes according to the customers’ behavior is the best marketing strategy, and tracking inbound phone calls is the best way to achieve that.

Amazing, isn’t it? If you want to track your inbound phone calls then PayPerCallNetworks.com is the perfect place to start. You will find the best pay per call networks from there that will give you the best facilities, making sure that your ROI increases quickly and smoothly.

How to Convert More Inbound Phone Calls from Your Website

Gone are the days when people used to be focused upon the form filling and download for capturing leads and data related to leads. The new age has begun already, the age of automatic machine procedures, everyone specifically marketers are using their online websites as the major weapon for capturing leads though, inbound phone calls are still viewed as one of the most important and high quality leads.

Why you may ask? An inbound call means that the customer that is calling you not just mistakenly clicked a button on your site but because they had a great intent of buying your product or because they were interested in your product and want information regarding it. Even the potential customers that are calling you may not want to fill forms and other such things. So, make your website as appealing as you can. Your website is the number one thing that they see and it is your first impression of them.

You primary focus should be on the generation on a call because after they call you it is mostly up to your sales person to convert them. But many people might not know the key for Conversion Rate Optimization for Inbound Phone Calls through website and we are here for that only.

Following are some of the most effective ways and things you can do that are guaranteed to up your inbound phone calls.

Make Your Number Visible for the Visitors!

If there is one thing that you might want to do is to make your contact info as prominent and visible to the visitors as possible. You can put your contact information at the top of your website. This may seem like a basic approach but this is one of the most important things to do that people are always forgetting about while making a website.

Also you can add the timings that your agents answer the calls next to your phone number, much like the times displayed on a restaurant door so that people won’t be hesitant to call even on late hours if you function at that time. Make it available for people what you are selling and when you are selling.

Local Phone Numbers

People often find it frustrating to call on unfamiliar numbers as they don’t know who may answer them and when people call they want a personalized experience.

Make a local phone number available for your customers. It is a common sense kind of thing that people tend to lean towards the familiar things so rather than calling an unfamiliar number they are more likely to call you through your local phone number.

Also, it is reported that the conversion rate of local phone number is higher than that of numbers starting for 0800 etc.

Make Your Phone Number Your CTA

Another important thing is your click to action should be your phone number. This will definitely have a major impact on the number of inbound calls you are getting.

You can also make two different landing webpages for the desktop and mobile users. Though, we all know that click to call is mainly effective for the mobile users but there is a huge percentage of people that search through their mobile phones than their desktops now. So don’t miss this opportunity.

Also, make your CTA as pleasant and appealing as you can. This means you can add colour to it or add some attractive texts according to the product you are selling, make borders around it etc. these things catch people’s eyes and once noticed half of your job is done.   

Use the Sticky Header

You often have been on a site where when you scroll down a wide portion of the site doesn’t move up but moves along with the page a as you further browse the site. You can use this to your aid and include your phone call number here.

In a research it was found that about 40 percent people found this to be helpful while they were browsing on a site for something they wanted.

Add Click-to-Call Feature

People would get attracted to your site and business more if you make the procedure from online to offline source easy for them.

This is most effective for all the mobile users as all they have to do is click and they would get connected to you with in a flash.

This is being used by almost everyone no matter if they own a big business or a small business because there is hardly anyone now who doesn’t own a cell phone. This little convenience would make wonders with your inbound calls volume.  

Other Places Your Visitors Might Look in For Contact

You can add your phone number in the page’s footer as it is seen many people are familiar with this pattern and may find it easily.

You should also put your phone numbers in the contact page of your site because many of your visitors might be straight forward and busy and instead of browsing the page for finding a number to contact you they would directly go to your contact page for it.

You should also add your contact information to your Facebook profile if you have any because many people may come across your page on social media but without your number on it anywhere only a very small percentage would convert or call to your business.

You can also add your number in the footer of the emails sent by your agents or employees.

Make Specific Pages for Different Locations

If you own a business that has several branches in different cities or areas or countries then make sure that your website have different specific pages for each of your locations and don’t forget to add the local number for that location in the pages.

This may seem like you are overwhelming your potential customer with your phone numbers everywhere but we think these steps are important if you want to optimize the conversion rate from inbound calls. And if not all you can choose some of them and implement it on your website. Remember, the easier it is for them to find your number the quicker they would call you!

The Ultimate List of Inbound Call Tracking Platforms

In this present world where people want to achieve more and more in a small amount of time, they look for best opportunities in least investment. All the marketers and call centers in this world full of hustle look for the best softwares that would helps lessen their work with efficiency. Inbound call tracking platforms provides such platforms that help in attributing the inbound calls back to their sources. They help them by generating different local numbers for advertisement purpose or some of them can provide with international and toll free numbers as well, these numbers helps in pay per call campaigns and keywords and the organization is able to track their performance, as to which source is generating more calls. Many more products are also provided to the clients as per their demands or looking at their interests.

Best Inbound Call Tracking Platforms

Here is a massive list of the best inbound call tracking platforms that you can use today:


Ringba is a platform that is known for its inbound call tracking. the tracking it provides its customers is by far the best in the industry. Ringba captures all native caller data about your customers in a beautiful reporting interface.

It deals with all the call tracking and provides the users with a detailed report regarding the conversation and the caller. Users can use this information to build a targeted campaign in the future. Ringba has many other features which makes it unique amongst others.

Ringba | Enterprise Call Tracking Software


A well received software among customers. Especially useful for the marketing, sales teams, marketers and digital agencies. It is a platform that provides its customers with call analytics, tracking and attribution. Some of its many features include: call attribution, marketing attribution, customer journey optimization, IVR etc.

DialogTech: AI Call Tracking & Analytics for Marketers


Another one of the best softwares present today is CallRail. It is best because of how easy its setup is and in a competitive price provides with a very detailed inbound call tracking data. This is best for the data-driven marketers. This also cloud based call tracking platform and helps in keeping an efficient and accurate record and reviews of the phone calls. Recording of calls makes it easier to measure quality leads. Its features can also help in managing multiple clients.



It is a very convenient wireless voice over IP (VoIP) option available for business as a mobile phone application. It also provides its customers with local and toll free numbers for business. Its main features include; an auto or predictive dialer, computer telephony integration (CTI), call recording, call conferencing, an auto attendant and workforce scheduling as well. Its auto- attendant is even able to forward calls.



It is another one of the best softwares which is especially famous among the startups, agencies and enterprises. It has some amazing features for tracking and recording calls. Its other features include; call recording, lead distribution, auto-dialing, lead capture, call list management and performance management.

RingDNA: Inside Sales Software for Salesforce – Sales Acceleration


It is a platform for business communications which provides its users to track their phone calls for multiple applications. The users benefit from its call recording feature and many other features which are; recording of phone calls, monitoring of call quality and testing marketing campaigns as to how good they are doing.

PhoneWagon | Call Tracking Software For Marketers To Track Metrics


Marchex is the best because it converts at a much faster rate hence driving more calls, also, made it easy to collect data of the calls. Its call tracking features include: call recording, call routing, caller identification, conversion tracking, voice recognition and keyword tracking. Their fast and efficiently built software provides a strong connection between the two parties, helping the agencies or companies to optimize their advertising and marketing investments to get more and more customers.

Marchex: The leading provider of Call Analytics & Call Tracking …


CallFire is known for its call tracking tools. It is another cloud based call tracking software that is mostly used by call centers as its features are regarded best for them. These features along with call tracking includes: developer API, voice broadcast, text messaging and IVR. These features help build an insight of the campaigns that a company launches. This allows them to look as to which of their campaign is actually working and driving more and more calls.



When it comes to inbound call tracking, Convirza provides its customers with the best call tracking, call analytics and optimization tools. In addition to these basic features it has many advanced features as well like “whisper messages” this basically informs the agent about any important information regarding the caller they are going to be connected with.

Call Tracking Metrics & Measurement • Convirza


It is a decent inbound call tracking software that also provides its customer with local, toll free and international business numbers. They provide one of the best call recordings and tracking.

Powerful Call Tracking Software | Telmetrics | Call Tracking for …


CallSource is another call tracking software regarded best in its features. Not only the call tracking is better its users agree that it has a very good lead management. These advance technology along with the help of an expert analysis improves the ROI (Return of Investment). One of its famous features is its registered CallShield which is a cloud based service that blocks all the attempts of telephone hacking and spam calls automatically.



Invoca is an inbound call tracking platform that has enabled companies and agencies to gather up data through call tracking and also provide actionable insights from the calls to utilize them. The company or agency uses this information to optimize/ maximize their revenue.

Invoca | Call Tracking & Analytics – 1-888-989-4996

These platforms are not only beneficial for companies, agencies or call centers but it has made things easier for the customers of these companies, agencies and call centers as well. It provides them with a much personalized experience and makes them feel comfortable as well.